top of page

Things You Need to Know to Track and Successfully Scale Your Business

Great founders usually have a vision of the future they wish to reach. But if you don’t have a road map in place that details the specific steps you can take to handle this growth, you’re likely to fall victim to overextending yourself and being unable to meet your own high expectations. Almost every CEO or Founder I talk to has a vision of what the future of their business should look like whether that's growing so significantly that they want to grow their companies.

KPI dashboard

Every business comes with its own KPIs that need to be measured regularly to track your business performance. If you are looking for a way to monitor your business's success, Key Performance Indicators (KPI) dashboards are a great solution. KPI dashboards allow companies to track the performance of individuals, departments, and teams and even keep track of the performance across an entire organization. This can help companies see trends quickly and help with alerting management when certain KPIs have exceeded set thresholds so as to eventually correct these issues before they become larger problems for the business.

Business dashboards are becoming the new standard for how to monitor one's sales, market share and other key areas. Live data is so important because it lets you know in real-time exactly what's happening with your business. With smart data visualizations and easy interactions that enable users to dig into their information as deeply as they want, business dashboard tools make it possible for managers to see updates on their progress toward goals within seconds of publishing them, helping teams be more productive along the way.

Key Performance Indicators

KPI stands for a key performance indicator. A KPI is a measurable and reportable multi-dimensional term that may include one or more filters when tracking the success of a project or other initiatives related to your business. KPIs help to reduce the complexity associated with performance tracking by reducing many measures into a practical number of ‘key’ indicators so that you can focus on what really needs your attention as an entrepreneur. An important thing to remember if you are establishing goals in light of KPIs is not to get too caught up in the numbers, meaning don't just add things that make sense but might not be reasonable in terms of expense - always look at what makes sense as you're setting your goals!

We like to make things easy to understand, and that means avoiding unnecessary clutter. An important rule of thumb is to keep the user on a single screen where they can monitor a small set of KPIs that shows the most important data at any given time – basically only what they need to know when they need to know it. It’s also imperative that a graph convey information in terms of historical context. Did you jump 40% revenue last quarter? Or, did your revenue trend up 20% in 2022? It may be trickier for some users to see big gains, especially if you're measuring this over multiple years' worth of data points, so it's important to consider how you might use graphs or charts with seasonal trends.

Map your vision

Making decisions with your nose to the grindstone is frustrating. If you determine the type of company you want to become, the decisions you make while gaining traction will turn your business in that direction. Seeing your steps as you gain momentum can be quite a rewarding feeling. Confirm what vision makes your heart skip a beat and work towards it. What kind of company do you want to become? 1 million a year? 2 million? 5 million maybe? You have to know where you are right now in order to determine where you are going!

Business mapping requires a structured outlook on the future of your business, so much as you do for your own life. Business maps offer you an overview of intentions, projected growth and support goals. Showing you how to build upon successes and work through failures with optimism, is one of many tools to help you succeed as an owner of your own firm.

Readiness Evaluation

When your business starts to scale up, things can begin to creak and it can lead to a lot of headaches. Weaknesses or inefficiencies in your business model or processes may be exposed (think water pipes trying to hold back a fire hose) when growing your business becomes more challenging than expected. No matter the reason, you shouldn't always have to deal with these issues early on and you need to be prepared for them as much as possible.

The truth is that many companies want to grow too quickly. This opens up the company and its development to a range of problems of which one may stem from not having created a good enough foundation to support rapid growth. However, learning how to scale your business or product will negate these risks by ensuring that foundational operations are created that will support growth in the long term.


Your KPIs need to be relevant and make sense to people at all levels. Let your employees know what you're measuring and why you're measuring them so they understand what direction the company is moving in, then listen out for feedback on how you could communicate those goals clearer so others can see how KPIs connect to the overall strategy.

Communication between departments improves: The integration of information throughout the business will ensure a well-aligned organization where partnership and sharing are the focus of how departments are structured. Data management has become central to making decisions because it provides a source for employees to get context about strategic KPIs that have been set by senior management. This gives people autonomy in making better judgments according to established KPIs.


Consistency and quality are paramount. Create the right culture including an environment where people are encouraged to be and feel motivated - then get out of the way and let your talented people get on with it. All team members should feel properly engaged, rewarded, acknowledged, recognized, motivated and passionate about their work because this is what drives success within any business or team for that matter. Recruiting the right kind of people is extremely important to scaling up a company but attitude is just as important as skills and experience. Your employees should be hardworking and ambitious. Communication is key here - one must ensure that everyone's pulling in the same direction. You need to make sure your employees can suggest improvements when possible so you can always stay current with the latest trends to keep your business growing!

There may be more than one way to solve a problem, but you need to understand that time invested in the wrong direction can become rather costly with lost opportunities. For example, if you jump from one starter Web design platform to another without thinking about why you're doing it and who you might be doing it for, you could create a lot of unnecessary work for yourself and your team. It's true that every situation is different and sometimes this rule doesn't apply however, in general, we believe, that knowing when to change direction can help ensure both short and long-term viability when faced with decision-making or problems.

bottom of page