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Grow Your Business Without Sacrificing Your Margin

There’s been too much business pressure over the last decade to pay attention to the immediate results and paybacks without caring enough about long-term approaches. When business leaders prioritize profits, they usually end up giving their clients more problems than solutions.


​Consumers’ Expectations


As consumers, we need to feel emotionally connected to others and that’s why we always strive for authentic experiences. Whenever possible, these experiences should be sustainable since we want both ourselves and our planet to thrive for years to come.

When your business is growing and becoming more successful, there are some things you might have to consider. For example, when you do get bigger you may start losing a sense of the personal touch with your customers. Growing too big can sometimes make it harder for people to talk to you on a personal level. For example, if your customer ever has any questions about a product or wants to complain about something. This may seem like a problem hands-off companies like Amazon don’t really care but it’s still important that not every customer feels like just another number — as some people really value their relationships with companies! What’s more, growing into a giant company means expansion costs money and hiring staff — which all adds up.





Profitability versus Growth


To be successful and remain in business, both profitability and growth are crucial for a company to continue surviving. Profitability is certainly important to the foundation of any company that wants to thrive, but growth is also crucial because it keeps the company attractive to investors and analysts.


Change IS the only constant in a successful business!

~Jennifer Mea


Though the present profitability of a company may be good, growth opportunities should always be explored since they offer opportunities for greater overall profitability and keeps analysts and potential, or current, investors interested in the company.


This is an important approach for any business leader to take because without continued growth there would be no business! Growth keeps things moving and helps you to continue doing what you do best. Without growth, operations would stagnate and your business could fall behind its rivals — this can result in lowered standards of quality for products or services, decreased customer service, poor employee morale, etc. Plenty of other reasons spur business leaders to adopt a “continuous growth” mindset.


Profit and growth both play an integral role in business success. A company needs to be profitable to survive and continue growing at the same time. Successful companies are the ones who understand this critical relationship and take care not to lose sight of profitability regardless of potential growth opportunities that may arise. Remember, in order for growth to be sustainable a company must maintain profitability — otherwise, it’s just a short term strategy with no longevity or sustainable competitive advantage


Long term Planning


Planning a business strategy that can achieve the full potential of your core, diversify your brand foundation, or properly strategize the new needs of your company can be quite tricky but with the right planning and execution, you can surely have success. Businesses should always remember that even if it looks like a bad idea, there might just be something in there that could make all the difference.


It is important to think both long and short term. Short-term thinking allows companies to focus on what they need to be doing right now, which means instant gratification and a sense of productivity, which is important and healthy. Long-term thinking can be difficult due to the lack of immediate results but over time it pays off huge dividends. A good example would be Mark Zuckerberg’s decision to force his employees to use their real names when using Facebook, as was reported in The Economist: “the benefits were visible almost immediately. It made the site much more inclusive for new users; for example, it had been hard for parents to know whether their children were real people or not”


Team Communication


Good communication is the key to making any business work effectively. Time is money in today’s business world, and so it follows that if a company can cut down on the time taken to make a decision then they have saved money by way of not having wasted time. In addition to reducing the time taken to arrive at a decision, good communication also leads to greater transparency because negotiations with external agents are easier when everyone involved in the process is kept informed at every step of the way.

Successful growth serves as a stave reminder that most people can’t do everything by themselves. The day comes when it’s time to relinquish control of some or many operational functions — hopefully to talented, well-trained subordinates who know how the team operates. No leader can expect growth to continue running smoothly without releasing control to others on the team.


Scaling at the right time


The difference between growth and scaling becomes most clear when a company isn’t only a start-up spirit anymore, but neither is it an established household name quite yet. At this critical stage, the business will have to decide where it wants to really focus its energy: Cultivating new customers or becoming more efficient for current ones. The latter called for internal planning systems and a bigger team that can handle the increasing variety of tasks, or at least help make them more measurable.


“Zero-based” is a term used to refer to the first creation of something, and the way this company can be construed as doing so begins by setting ambitious growth plans without any preconceived notion of how that growth will come about. Now that 40 % extra growth could actually be possible, leaders are better off if they start from scratch with zero-based strategies for business growth planning!


Sustained growth comes from creating and replenishing a pipeline of promising initiatives that deliver a constant flow of growth over time. It may be somewhat difficult to sustain focus if you’re working on too many things at once! That’s why it’s important to build up the efforts for new projects for continuous improvement in your business by striking the perfect balance between quick wins (within three months), midterm operational improvements (three to nine months), and long-term strategic advantage goals (up to three years) by identifying a comprehensive set of potential opportunities with an eye on completing them as soon as possible in order to create a beneficial impact for your company.


Moving forward


It’s vital to stay on track with your client’s demands, and there are also new competitors appearing all the time. To remain competitive and make sure that you’re staying ahead of your competitors while keeping up with demand, be sure to regularly create new products that will help keep your customers satisfied.


Continuous improvement is something that a company must do in order to maintain its competitiveness in the marketplace. It involves keeping up with the latest developments and being flexible enough to make quick changes while still protecting your identity as a brand, which should remain strong in both presentation of products/services, and the overall vision.